http://www.livetwitting.com/session.html?id=330 LiveTwitting Coverage of SMX Local: Local Search Case Studies en-us Copyright 2008 LiveTwitting.com Thu, 24 Jul 2008 10:18:06 MST LiveTwitting.com Adwords works but brings low numbers in. Phone tracking is excellent for helping local business to see benefit of local search campaigns long tail terms work well, easy to rank for in organics and bring targeted traffic, even just throwing terms on an existing pageranked page Google Maps, yahoo Local not bringing in much traffic despite number 1 rankings optimize for long tail terms, include local events like rodeo as a search keyword what works: buying the best local links possible get listed with authority sites related to your business works: obvious link sources, chamber of commerce, associations, etc "Local Search Audit" see where they are listed, not listed, IYP