SMX Local

Local Search Case Studies

Adwords works but brings low numbers in. Phone tracking is excellent for helping local business to see benefit of local search campaigns

long tail terms work well, easy to rank for in organics and bring targeted traffic, even just throwing terms on an existing pageranked page

Google Maps, yahoo Local not bringing in much traffic despite number 1 rankings

optimize for long tail terms, include local events like rodeo as a search keyword

what works: buying the best local links possible

get listed with authority sites related to your business

works: obvious link sources, chamber of commerce, associations, etc

"Local Search Audit" see where they are listed, not listed, IYP